Questions I may ask about your project.

• General information Just the facts

  Who’s the primary contact for this project? Please include name, email, and phone.

  Do you have an ideal date for launch? Are there outside considerations that might affect the timeline (for example product launches or studio openings)?

• Strategic goals What is it that you want, really?

  Tell me about the range of work you do, the products you sell, the services you offer, or the content you create.

  Describe your ideal visitor. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far-flung? Young or old?

  When your ideal visitor arrives, what frame of mind are they in? Seeking information? Ready to purchase?

  What would you want them to do before they leave? Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?

  Which social media channels (if any) does your ideal visitor spend time on? Are you already interacting with them in a marketing capacity?

  Are you an expert in your field? Do you ever write about your industry?

• Design How do you want to be seen?

  Give me the lay of the land. Tell me about your industry and how you fit into it. Newcomer or established? Local, regional, or national? Artisanal or mass market?

  What brands or individuals do you consider competition?

  What brands or individuals would you consider design inspiration?

  What makes you or your business unique, special, or different?

• Nuts and bolts Let’s talk nitty-gritty

  Do you already have an existing website or domain?

  Will anyone else, such as partners or employees, need administrative access to the website?

  Will you be able to provide assets for the website? That includes all copy (bios, headlines, products, about pages, and so on), images, and a logo or other branding.

Over to you

Anything else?

Is there anything else you would like to tell me about this project?