15 Best Low-Budget/Free Marketing Ideas For Small Businesses
Small businesses and start-ups often don't have a lot of cash to splash around and will look to save money wherever they can. Fortunately, there are plenty of ways you can put together a super marketing strategy on a budget, and here are some top tips to help you generate leads and build your brand.
Trade Shows
Going to trade shows is a cheap and effective way to network with other businesses, connect with possible clients, build relationships with suppliers, and raise awareness of your company and what you have to offer too.
Use Social Media
Social media platforms like Facebook, Twitter, and Instagram can be huge for building up your brand and launching marketing campaigns, and they're totally free to use. You can come up with all kinds of free or low-cost ways to share visual content, custom essay papers, and messages with your online followers or connect with other local businesses for partnerships.
Awards
Keep up with local magazines and websites dedicated to your industry and see if there are any awards your business might be eligible to apply for. You might not necessarily win, but even taking part can help to build up your brand, and if you do get a badge or certificate, it adds instant esteem to your company profile.
Set Up a Blog
Setting up your own online blog is another great and fully free way to boost your online business. You can create posts and articles for free or pay someone to do my assignment for you, making use of SEO to drive your site up the search engine rankings and get more clicks.
Voluntary Work or Donations
Getting involved with local community events or charities is another awesome way to market yourself while also doing something good for the people around you. You could get involved physically at an event while sporting clothing with your brand name or start donating a portion of all sales to a charity of your choice.
Reddit is a hugely popular site where people share videos, photos, stories, and more across a range of boards and on a myriad of subjects. Content can easily go viral on Reddit if you create it carefully, and this can be a super site to get people interested in what you're offering.
Infographics
People love to look at infographics, getting a lot of useful information delivered in a fun, colorful, accessible, and stylish format. If you have an artist or designer on your team, making attractive infographics is really easy and these educational images can quickly get shared all over the globe.
Be an Expert
Another good way to build your brand is to actually work on your own knowledge and expertise in your chosen field and set yourself out as an expert leader in that field. Contribute to online discussions on sites like Quora and forums to show people what you know and make them more eager to trust your brand.
Podcasts
Podcasts are hugely popular right now and can be a lot of fun to make, letting you and a friend or colleague talk about something specific to your industry in an engaging, entertaining way. All you need to get started is a microphone, and you might be surprised how many people give your podcast a listen.
Host a Webinar
Hosting webinars, events, or online classes is another super way to show off what you and your business can do. If you have a bakery, for example, you could set up an online cookie-making class and people will have a lot of fun getting involved.
Loyalty
Why not reward your customers for their loyalty? Loyalty programs give discounts, freebies, and other rewards to customers who repeatedly choose your business for their needs, and this can be a fun way to build up loyalty and get more referrals too.
Vehicles
Do you have your own company cars, vans, or other vehicles? Why not get them branded and drive around in literal advertisements for your company? This is really cheap to do and will help a lot more people see your brand's name, logo, and messages simply while driving around town.
Referrals
Setting up your own customer referral program is another low-cost, low-key way to boost your brand. These kinds of programs usually offer rewards for current customers who refer their friends, and many college essay papers have been written about how word-of-mouth is a hugely efficient form of marketing.
Email Marketing
Email marketing is so simple but can be so effective, allowing you to send out customized, personal messages to your followers and long-term customers, as well as attracting new shoppers too. Newsletters, discount offers, and more can all be sent out via email with a thesis writing service to help you write the best messages.
Refresh Your Branding
If your business has been around for a while, maybe it's time for a fresh lick of paint? Tired old branding and outdated logos can be refreshed and revitalized in an instant, bringing your brand firmly into the modern era and giving you a whole new look for even stronger first impressions on new customers.